Original CBS Studios promotional box advertising their 1963-64 daytime TV lineup. Glossy white box (12 1/4 x 13 1/8 x 9 in.; 311 x 330 x 228 mm), gilt sun logo at top, and red lettering on side. Contains 23 yellow press kit folders, each one containing glossy photographs, printed program notes and credits pages, and other promotional materials and ephemera; also includes an additional black paper-board and mylar box (6 1/8 x 12 1/2 x 6 in.; 155 x 317 x 152 mm), containing films rolls and slides of trailers for each show. Shows include "Captain Kangaroo", "I Love Lucy", "As the World Turns", "Password", "The Alvin Show", "Mighty Mouse Playhouse", "The Adventures of Rin Tin Tin", and many many others.