Original CBS Radio promotional advertising kit for their 1953-54 day and nightime program lineup. Comprising two printed paper boxes (each: 10 x 5 1/2 x 5 3/4 in.; 254 x 139 x 146 mm), containing 36 yellow printed folders for daytime programming, and 30 blue printed folders for nighttime programming, each folder contains numerous printed materials related to each show; housed in original decorated corrugated cardboard carrying box (15 x 16 x 7 in.; 381 x 406 x 177 mm); all in the style of suitcases, all packaging and content designed by Dorfsman.