Quoted from Louis Vuitton print material found in bag:
"Since 1983, the union between Louis Vuitton and the America's Cup came into being through a shared passion for conquest and innovation, a shared love of travel and commitment to excellence, a shared thirst for new challenges.

Each piece of the collection is marked with a new logo edited especially for this 35th America's Cup, merging both Luis Vuitton historical "V Gaston" pattern and the America's Cup legendary Silver Cup, echoing a very long-lasting union."

Louis Vuitton Apollo Backpack in Latitude Damier Cobalt, America's Cup, 2017. Comes with dust bag.
Style/Serial Number: N44006
Date Stamp: TR1107

Detailed Features
12" L x 16.5" H x 7.5" W inches
Main textile: Blue Latitude Damier Cobalt coated canvas with "V Gaston" logo print
Trim: Black cowhide-leather trim
Lining: Blue textile lining
Hardware type: Silver-color hardware
Straps: Dual adjustable shoulder straps 
Handles: Single leather and textile top handle
Exterior details: Front magnetic slip pocket and smaller zip front pocket
Interior details: Inside slip pockets
Country of origin: Made in France