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Lot 254

Sale 1130 - American Furniture, Folk & Decorative Arts
Mar 30, 2023 10:00AM ET
Live / Cincinnati
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Estimate
$800 - 1,200
Price Realized
$504
Sold prices are inclusive of Buyer’s Premium

Lot Description

A Coca-Cola Advertising Maquette 
20th Century

gouache on paper with collage
inscribed costume Austrian to lower right
13 3/4 x 11 inches.

The slogan used in this work, "the universal refreshing drink," was never deployed as an advertising campaign for The Coca-Cola Company. However, Coca-Cola entered Austrian markets beginning in 1938, and other details including the shape of the bottle and the presence of branded glassware support dating after the first quarter of the twentieth century.

This lot is located in Cincinnati.

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