MOUSE, Stanley, artist. Family Dog Presents Grateful Dead at the Avalon Ballroom. FD 33-3. San Francisco, CA: Family Dog Productions, 1966. 14 1/4 x 20 1/2 in. poster (near excellent condition).

[With:] MOSCOSO, Victor, artist. Family Dog Presents The Grateful Dead, Steve Miller Blues Band, Moby Grape, Avalon Ballroom. F 40 (no number printed on poster). San Francisco, CA: Family Dog Productions, 1966. "The Bindweed Press, San Francisco" printed in lower margin. 14 1/4 x 20 in. poster (very good condition, light corner and edge wear, toning and few smudges to verso). 

Family Dog Productions was founded in 1966. Chet Helms, Family Dog's most notable promoter, began commissioning posters to advertise concerts primarily held at San Francisco's Avalon Ballroom beginning in 1966. The highly decorative posters, which feature vibrant, psychedelic graphics and references to hippie culture became so popular that they were soon produced and sold for profit.  Family Dog Productions' core group of artists came to be known as the "San Francisco Five," and included Stanley Mouse, Wes Wilson, Rick Griffin, Alton Kelly, and Victor Moscoso. 

As Family Dog's stint at the Avalon began to wind down in 1968, the budget for promotion was reduced. The promoters started utilizing black and white imagery for the posters, and as a result, the final posters in the Family Dog Avalon Ballroom series relied primarily on photographic imagery.