[ADVERTISING] -- [MEDICINE]. A group of 3 items highlighted by Pitcher's Livura advertisement featuring African American subjects.

"Pitcher's Livura Do Cure fo suah." 18 3/4 x 14 3/4 in. (visible), 21 1/8 x 17 1/8 in. (framed). Image appears to be on metal. Circular holes along top edgeline for mounting (small losses to color, several tears, unexamined outside frame).

The Livura Manufacturing Company was a Newark, New Jersey-based manufacturer of "proprietary medicines" including "Pitcher's Livura." In 1893, the company expanded its operations to Nashville, Tennessee, which is the city noted on the product crates in the advertisement. An 1894 advertisement for "Pitcher's Livura" which appeared in The American, a newspaper published in Elllsworth, Maine, indicated that the elixir "stimulates digestive action...Keeps poison out of the blood and heals all local humors and eruptions." As with much advertising from the mid-19th century and into the 20th-century, the African Americans featured in the ad reflect stereotypes and caricatures of African Americans and their culture.

[With:] A group of 2 cabinet cards depicting African American children. Chicago, IL: John McGreer, 1881.

This lot is located in Cincinnati.

Hindman strives to describe historic materials in a manner that is respectful to all communities, providing descriptive contexts for objects where possible. The nature of historical ephemera is such that some material may represent positions, language, values, and stereotypes that are not consistent with the current values and practices at Hindman.

The physical condition of lots in our auctions can vary due to age, normal wear and tear, previous damage, and restoration/repair. All lots are sold "AS IS," in the condition they are in at the time of the auction, and we and the seller make no representation or warranty and assume no liability of any kind as to a lot's condition. Any reference to condition in a catalogue description or a condition report shall not amount to a full accounting of condition. Condition reports prepared by Freeman's staff are provided as a convenience and may be requested from the Department prior to bidding.

The absence of a posted condition report on the Freeman's website or in our catalogues should not be interpreted as commentary on an item's condition. Prospective buyers are responsible for inspecting a lot or sending their agent or conservator to inspect the lot on their behalf, and for ensuring that they have requested, received and understood any condition report provided by Freeman's.

Please email [email protected] for any additional information or questions you may have regarding this lot.

Katie Horstman

VP, Head of Department, American Historical Ephemera and Early Photography

[email protected]513.666.4958

Ms. Horstman has spent over a decade specializing in historic photography and Americana at auction. During her tenure, she has overseen several notable single owner auctions, including property from the inventory of celebrated Americana and antique arms expert Norm Flayderman. During her time with the firm, she has maintained an active membership in the Daguerreian Society. Ms. Horstman holds an MA in Art History from the University of Cincinnati and a BA in Art History from The Ohio State University.

African Americana

[ADVERTISING] -- [MEDICINE]. A group of 3 items highlighted by Pitcher's Livura advertisement featuring African American subjects.

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