[MUSIC] -- [POSTERS]. MOSCOSO, Victor, artist. A group of 2 Family Dog posters promoting 1967 shows featuring the Doors, comprising:

14 x 20 in. posters promoting concerts at the Avalon Ballroom. San Francisco, CA: Family Dog Productions, 1967.

Includes: FD 57-1. The Doors, Miller Blues Band, Haji Baba (very good condition, with few short tears at bottom edge). -- FD 61-1. The Doors, The Sparrow (near excellent condition).

Family Dog Productions was founded in 1966. Chet Helms, Family Dog's most notable promoter, began commissioning posters to advertise concerts primarily held at San Francisco's Avalon Ballroom beginning in 1966. The highly decorative posters, which feature vibrant, psychedelic graphics and references to hippie culture became so popular that they were soon produced and sold for profit. Family Dog Productions' core group of artists came to be known as the "San Francisco Five," and included Stanley Mouse, Wes Wilson, Rick Griffin, Alton Kelly, and Victor Moscoso.

As Family Dog's stint at the Avalon began to wind down in 1968, the budget for promotion was reduced. The promoters started utilizing black and white imagery for the posters, and as a result, the final posters in the Family Dog Avalon Ballroom series relied primarily on photographic imagery.

Property from the Collection of Ted L. Simmons, St. Louis, Missouri