[MUSIC] -- [POSTERS]. MOSCOSO, Victor, GRIFFIN, Rick, HUNTER, George, and GREENE, Herb, artists. A group of 8 Family Dog posters from 1967, comprising:

Most posters approx. 14 x 20 in., promoting performances by various artists at the Avalon Ballroom, such as Quicksilver Messenger Service, the Charlatans, Big Brother & the Holding Company, the Youngbloods, and Canned Heat. San Francisco, CA: Family Dog Productions, 1967.

Includes: FD 53-1. -- FD 56-1. -- FD 58-1. -- FD 60-1. -- FD 62-1. -- FD 63-1 (14 x 22 in.). -- FD 65-1. -- FD 66-1. -- Together, 8 posters, each in near excellent condition, with minimal edge and corner wear to some.

Family Dog Productions was founded in 1966. Chet Helms, Family Dog's most notable promoter, began commissioning posters to advertise concerts primarily held at San Francisco's Avalon Ballroom beginning in 1966. The highly decorative posters, which feature vibrant, psychedelic graphics and references to hippie culture became so popular that they were soon produced and sold for profit. Family Dog Productions' core group of artists came to be known as the "San Francisco Five," and included Stanley Mouse, Wes Wilson, Rick Griffin, Alton Kelly, and Victor Moscoso.

As Family Dog's stint at the Avalon began to wind down in 1968, the budget for promotion was reduced. The promoters started utilizing black and white imagery for the posters, and as a result, the final posters in the Family Dog Avalon Ballroom series relied primarily on photographic imagery.

Property from the Collection of Ted L. Simmons, St. Louis, Missouri